Work
Copy, scripts, voice work and projects that carry my name, for businesses, institutions and people. Each piece shows who it was made for, what my role was and where it was published.
Copywriting and scripts
Campaigns, concepts, on- and offline copy, video and TV scripts.
Águas do Piauí: an editorial line, four guides and a year of campaigns
I created the “Isso é Piauí” editorial line, wrote shooting guides that organized the recordings and voiced video campaigns.
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Unimed: TV commercial scripts
Copy written for the screen, with attention to narrative, message and how the story reaches the audience.
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Pulsar: communication across formats
Copy for on- and offline materials across the brand’s touchpoints. One message, different ways of being present.
See the workPolitics and public administration
Communication for state secretariats and an elected representative.
I also write for election campaigns and elected officials: posts, captions, letters of commitment and the copy for each day’s agenda. These projects are not shown in the portfolio; I am happy to tell you more about them in a conversation. Get in touch
Journalism and articles
Profiles, articles and personal essays, in Portuguese and English.
How Creating Less Content Brought Me More Money
An honest account of digital marketing gurus, stepping away from social media and turning to business clients.
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What did I learn from working with clients in three different countries?
What I learned working with clients in the United States, Portugal and Brazil: research, clear goals and alignment from the first contact.
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Does “anything goes” in marketing really make sense?
A marketing email with the subject line “You’ve been hired!” and the ethical limits of triggers in advertising copy.
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Clear writing > clever writing
Why good writing seeks a connection with real people instead of trying to impress.
See the workVoice-over and video
Scripts and narration, from institutional videos to Reels.
Águas do Piauí: Reels in my voice
At Águas do Piauí, the copy gained a voice: I wrote and narrated Reels about everyday sanitation in the state.
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Confraria Uchôa: script and voice-over
I wrote and narrated the video “Do you know how to order from our delivery?” and wrote the restaurant’s social media copy.
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Press office, releases, newsletters and corporate communication.
Senac Piauí: communications advisor
Content for the institution’s social media, blog and website, videos for special occasions such as Senac Open, email marketing and press releases.
See the workPress release: Anne Wölk’s first exhibition in Portugal
The announcement of the award-winning German painter’s first exhibition in Portugal, with the artist’s quotes and curatorship.
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