Skip to content
Margella Furtado
PTEN
Journalism and articles

Clear writing > clever writing

Why good writing seeks a connection with real people instead of trying to impress.

Client
Personal essay
My role
Author
Format
LinkedIn post
Year
2025

Where it was published

Full post on LinkedIn

About the post

Clear writing works better than writing to impress. Good content connects with real people.

In the post, I share three principles I follow: one idea per sentence, everyday words instead of fancy terms, and clarity above all.