Strategic communication. Content with purpose.

Long before I worked in communications, I was curious about how people learn, express themselves, and make sense of the world. As a child, I used to play at being a teacher. Later, journalism and public relations gave me ways to turn that curiosity into a profession.

At university, thinkers such as Paulo Freire and Marshall McLuhan expanded my understanding of education, communication, and the ways we relate to the world around us.

My journey has also taught me that communication requires more than technical skill. It calls for listening, context, and an awareness of who gets to speak and who still has to fight for space.

I’m a Black woman from Brazil’s Northeast, and my background shapes how I see work, identity, and visibility. Perhaps that’s why I believe communication shouldn’t force anyone into a formula. It should help people and brands find their own way of taking up space.