Copywriting and scripts
Unimed: TV commercial scripts
Copy written for the screen, with attention to narrative, message and how the story reaches the audience.
- Client
- Unimed · via the S/A agency
- My role
- Scriptwriting
- Format
- TV spots and videos
- Year
- 2025–2026
The work
I wrote TV scripts for Unimed, such as the Black Unimed campaign. The work starts as copy and ends on screen: every line is written to be spoken, heard and seen.
Script excerpt
TV script in three columns: video, audio and on-screen text.
The spot on air
Black Unimed TV spot, from my script.