Águas do Piauí: an editorial line, four guides and a year of campaigns
I created the “Isso é Piauí” editorial line, wrote shooting guides that organized the recordings and voiced video campaigns.
- Client
- Águas do Piauí · via the S/A agency
- My role
- Copywriting, concept, scripts and voice-over
- Format
- Reels, cards, stories, carousels, internal communication and special projects
- Year
- 2025–2026
Where it was published
@aguasdopiaui on Instagram
The work
This was the client I followed most closely in my first year at the S/A agency. The work went from copywriting to full communication solutions: concepts, campaigns, scripts, voice-over, on- and offline communication, internal communication, special projects and local communication.
Isso é Piauí. I created an editorial line to bring the brand’s communication closer to the state’s identity and strengthen the bond between brand and territory: “Isso é Piauí. More than a place. A way of living.”
Shooting guides. I noticed that some of the footage arrived raw and without direction. Instead of simply adapting what came in, I wrote four internal shooting guides: checklists, image release, how to conduct interviews, questions, answers and supporting shots. The material started arriving ready to become a story.
When copy gains a voice. The work expanded into audiovisual and audio formats, with voice-over for the brand’s Reels.
“Isso é Piauí” editorial line
Two posts from the line that brings the brand closer to the territory.
“Isso é Piauí. More than a place. A way of living.”
“Some things just look like Piauí.”
Editorial illustration
Illustrated banner with scenes from Piauí, used in the editorial line.
Published pieces
A sample of pieces published on the Águas do Piauí profile, all written by me.
Eight pieces published by Águas do Piauí: cards, stories and Reel covers.